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Augmented Reality(AR) enhances the real world with computer-generated content. Unlike Virtual Reality (VR) which is an entirely virtual experience, AR creates a layer over existing reality. AR has many uses today: It’s been used to create or enhance video games, display virtual models of products on online stores, assist with architectural designs, and so on. One of AR’s most impactful uses is its utilisation at exhibitions and trade fairs.
Trade fairs play a vital role in the business world by facilitating interaction, commerce, and knowledge exchange within various sectors. They may last for just a few days or extend for many weeks. Trade Fairs are an essential aspect of business, especially at an international scale.
Businesses are already beginning to experiment with AR tools to increase engagement with their audience. A study revealed that 56% of businesses have already implemented some type of AR technology, with an additional 35% considering the prospect.
There are many ways AR can enhance a company’s display at such exhibitions and trade fairs. Through various devices, such as headsets, handheld devices, and kiosks, AR can help display 3D models of products, immersive 360-degree video, live-generated content based on user input, and so on. This is exactly what was accomplished at Ashok Leyland’s 75th Year Celebration Event, where SatoriXR’s AR services greatly enhanced the quality of the event.
AR creates an interactive and dynamic experience for users. Static product displays can be transformed into engaging and entertaining displays with the use of AR-equipped devices such as smartphones or tablets. AR is a bridge between the physical and the digital world, which allows the exhibition to come together into an impressive performance that makes it easier to understand and explore large and complicated displays, ultimately helping businesses acquire and retain customers.
There are several ways that AR can be used at such exhibitions, making it a crucial piece in any company’s toolkit:
AR allows you to showcase your product in a dynamic fashion. Users can interact with the product in real time, viewing 3D models of it which allows them to better understand the dimensions of the product. Additionally, they can project the product into their environment to better understand its features and benefits. Customers can use AR to see how products will look or behave without needing the physical product presence, which makes the experience impactful for the customer and efficient and cost-effective for the exhibitor. This is just one way in which Product Visualisation can completely transform your display at a trade fair.
Customers who used AR to interact with certain products were 19.8% more likely to make a purchase when compared to customers who did not use AR.
Gamification is the concept of adding game mechanics into nongame environments, like a website, online community, learning management system or business’ intranet to increase participation. The goal of gamification is to increase engagement with consumers, employees and partners.
This can be applied to exhibitions and trade fairs as well. Gamifying your exhibition means to transform a static display into an interactive experience for the viewer in myriad ways. People love games and companies that use gamification are seven times more profitable than companies that do not.
The only real limitation to the uses of augmented reality is our imagination. For every industry, and every business, there is benefit to be had from augmented reality. It is with this belief that SatoriXR has developed incredible applications in relevant fields of AR that will help you revolutionise your exhibitions in a way you did not know was possible.
In today’s rapidly evolving business landscape, staying ahead of the competition is crucial. AR is no longer a futuristic concept but a transformative technology that is reshaping the way companies operate and engage with their customers. Its impact is profound and far-reaching, touching various aspects of business. With 78% of businesses believing that AR will have a big impact on their industry within the next five years, there has never been a more opportune time for you to step into it.
At SatoriXR, we specialise in harnessing the power of AR to drive innovation, engagement, and growth for businesses like yours. Our commitment to cutting-edge technology and creative solutions has enabled us to deliver exceptional results to our clients.
Still not convinced? Try object tracking. Object tracking allows you to create a digital overlay over a physical object in real-time, providing an immersive and interactive experience for the user. Not only does this drive user engagement, with people being 43% more likely to interact with AR exhibitions, but it also helps reduce your inventory costs by up to 15% and reduce your customer service costs by up to 5%, just to name a few benefits. This is the progress you can achieve with the help of SatoriXR’s AR applications and services.
So what are you waiting for? Don’t fall behind the competition, and make sure you are utilising AR to ensure that your business achieves the best results possible. To learn more, book a demo with us here.
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